I’ve already written about what lawyers can learn about searching from shoppers. Now comes another lesson from retail. 

On Monday (3/6), Your Personal Shopper With the Initials R.S.S. ($) in the New York Times explains that retailers

“are using R.S.S., or ‘really simple syndication,’ to feed product alerts to Internet users who have set up personalized Web pages on Yahoo, Google and other sites…. retailers see them as a way to reach consumers who are growing weary of commercial e-mail.”

Just as search techniques in retail is informing how leading edge firms design their systems, so too can retail inform how firms should deliver legal updates. E-mail is fine for now (maybe). But large law firms should give their clients the choice of receiving legal updates via RSS.