The current issue (Jan/Feb 2008) of Law Practice Management magazine focuses on Marketing Technology Trends. Blogging is barely mentioned.
The half-dozen or so articles on marketing technology cover a range of internal tools (e.g, CRM or proposal generators) and external ones (e.g., webinars and social networking). Granted, blogging is not for every lawyer or law firm, but I find its virtual absence from this issue a surprise. Several large law firms see the benefit in firm-branded blogs and many lawyers at firms large and small have their own blogs covering a vast array of substantive law.
I presented at the 2007 ALA annual meeting a on the benefits (and potential pitfalls) of blogging for law firms. I am giving an updated version of Blogging: Why All the Fuss?” to the NYC chapter of ALA on March 12th.