Continuing my reading of Law Firm Inc., mentioned in a post earlier this week, I was intrigued by another article titled Audit Your Auditors. Two CPAs offer a list of 10 factors for law firm managers to consider in evaluating/scoring their audit firms. For the most part, this same list could just as easily be applied to how clients evaluate law firms.
The authors list 10 factors, including communication, industry knowledge, client knowledge, and pricing. Technology, used appropriately, can help law firms deliver information on a more timely and effective basis, can help lawyers develop deeper industry and client know-how, and can support more competitive pricing.
Perhaps there is an emerging trend these two articles/posts suggest. As law firms manage themselves on a more business-like basis than has been true historically, they should apply the lessons learned internally to serve clients more effectively.