What is the life span of a CxO at a law firm?
Carolyn Elefant’s blog post title – Life for Law Firm Marketers: Brutish, and Ultimately Short – summarizes the lot of law firm marketers. She asks “Is the short life span of law firm marketers unique? Do marketers in other industries also have short tenures as well?”
One can easily ask the same of law firm CIOs and CKOs. Here’s a possibly half-baked hypothesis… The job implied by “Chief” is the real problem. I’m not talking titles. An IT director runs the infrastructure; a CIO sets strategy and aligns IT with the business. A marketing manager run seminars and does direct e-mail; a CMO sets strategy and aligns marketing with the business. Perhaps the short tenure of Chiefs flows from lawyer resistance to (1) strategy and (2) non-lawyer involvement in real management, not just execution.
Archives
Blog Categories
- Alternative Legal Provider (44)
- Artificial Intelligence (AI) (57)
- Bar Regulation (13)
- Best Practices (39)
- Big Data and Data Science (14)
- Blockchain (10)
- Bloomberg Biz of Law Summit – Live (6)
- Business Intelligence (21)
- Contract Management (21)
- Cool Legal Conferences (13)
- COVID-19 (11)
- Design (5)
- Do Less Law (40)
- eDiscovery and Litigation Support (165)
- Experience Management (12)
- Extranets (11)
- General (194)
- Innovation and Change Management (188)
- Interesting Technology (105)
- Knowledge Management (229)
- Law Department Management (20)
- Law Departments / Client Service (120)
- Law Factory v. Bet the Farm (30)
- Law Firm Service Delivery (128)
- Law Firm Staffing (27)
- Law Libraries (6)
- Legal market survey featured (6)
- Legal Process Improvement (27)
- Legal Project Management (26)
- Legal Secretaries – Their Future (17)
- Legal Tech Start-Ups (18)
- Litigation Finance (5)
- Low Cost Law Firm Centers (22)
- Management and Technology (179)
- Notices re this Blog (10)
- Online Legal Services (64)
- Outsourcing (141)
- Personal Productivity (40)
- Roundup (58)
- Structure of Legal Business (2)
- Supplier News (13)
- Visual Intelligence (14)