Really Simple Syndication (RSS) is a technology standard that makes automatically distributing information easy. Many organizations (including the New York Times and WilmerHale) use RSS to let web site visitors receive updates automatically. Now, a large law firm is using RSS internally.
Marketing expert Larry Bodine blogs that “Dykema Chooses Newsgator for Firmwide RSS Aggregator.” With this enterprise tool, the firm can automatically deliver information directly into the Outlook based on individual need.
For more information, see my prior posts: Blogs and RSS Feeds – Enterprise Approach? and Follow-up on Enterprise Blogging and RSS, both from last summer.