I have previously written about the relative scarcity of large law firms blog. This week, another large law firm has launched a blog. 

The Antitrust Review Blog by Sheppard Mullin covers, as the name suggests, antitrust developments. The blog is attractively designed and the entries appear quite substantive. In addition to topical articles, separate links on the left lead to updates by agency.

As I have indicated previously, blogging by law firms seems a no-brainer to me. Firms already generate content and send it to clients. Blogging that content makes it more accessible and provides a way to monitor hits. Until not that long ago, lawyers scoffed at the idea of a firm brochure. Now, it is commonplace. In my view, the question about blogs and large law firms is not if, but when.