As I noted in my prior post, the new normal for BigLaw looks bad. Hiring armies of associates and raising rates, once the magic elixir, is now the poison hemlock. Firms need to differentiate and provide more value. And that means – gasp – innovation. If you have already innovated, help your firm win new business with recognition for your achievement. 

The College of Law Practice Management (I am a trustee) sponsors the InnovAction Award. InnovAction honors innovation in law practice management. Law firms, law departments, and other legal service providers (but not vendors) can apply. Innovation can range from creative office design, to technology, to a marketing campaign. For the first time, this year applicants can win Honorable Mention.

If you have innovated and need more reason to consider applying – see Jordan Furlong’s great post about innovation and the award, Why the 2010 InnovAction Awards matter.

Review the InnovAction web site and consider submitting an application. For more information:

The College of Law Practice Management is accepting entries for the 2010 InnovAction Awards through June 1st at Rules and application forms are at; the Hall of Fame display of previous winners is at

If you are fortunate enough to have created a competitive edge, let the world know. But do it by June 1st.

InnovAction Award