One measure of market size is the advertising for it. In a possible first, the Wall Street Journal today has a full-page ad for an e-discovery product. 

Turn to B5 to see (at least in the editions delivered to DC and NYC areas) a full-page ad by Autonomy for its eDiscovery product. Now we know EDD has really arrived!

The ad states “10 of 10 top law firms rely on Autonomy for eDiscovery” and that Autonomy is the “Fastest Growing EDD Provider”. I was surprised by both but suspect that as a FTSE 100 company, Autonomy carefully vets its claims. On the lighter side, I wonder how Crowell & Moring feels about the rubber ducks pictured, which feature prominently in some C&M ads.