Just how important are law blogs (blawgs)? Hard to say for sure, but just remember 10 years back when many lawyers questioned the need for e-mail or websites.
Earlier this week, Law.com published my commentary Do Blawgs Burn as Brightly as Surveys Suggest?. It explains that blogs are a good way to get more mileage from material firms generate anyway, analyzes a couple of recent blawg surveys, and provides examples of firms that got new business from their firm-branded blogs.