ALM, the publisher of law.com, is trying out video as a way to connect with its readers. I am pleased about this for two reasons.
Substantively, I’ve previously argued that law firms should use video/TV and recorded webinars as a way to communicate with clients. So I’m glad to see a mainstream publisher (print and web) try this format.
Personally, I was pleased to be participate in ALM’s initial effort. Clicking the ad unit, reproduced below, takes you to a page with several video clips. One is me, talking about – what else – my blog. Now I know why newscasters use teleprompters!
The lesson here for large firms – lawyers, marketing, and IT – continues to be that video is a way to explore to connect with clients.
