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Wither Law Firm Marketing?

Through the 1980s, marketing was a four-letter word in most large law firms. By the 1990s, BigLaw had build marketing teams. One survey a couple of years indicated firms were spending 2% of revenue on marketing. Where is marketing today and how has it fared...
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Waste a Crisis? What Crisis?

I had hoped that BigLaw would make fundamental changes, prompted by the crisis. Um, what crisis is that exactly?  Dan DiPietro, client head of the Law Firm Group of the Citi Private Bank and noted BigLaw commentator, in Recession and Repair (American Lawyer, 1 May...